CATALYST PROJECT

High Point's stadium-inspired building to convey 'district' feel

By John Brasier  – Reporter, Triad Business Journal

Developer Tim Elliott unveiled plans Wednesday for Market Center, the first of five buildings (Phase I) surrounding the new BB&T Point stadium in downtown High Point.  Elliott, the Maryland-based master planner for the expected five-building catalyst project around the stadium, revealed Market Center as a three-story, 52,000-square-foot retail and office structure behind the baseball field's centerfield wall at Church and Elm streets. It's one element of broader plans expected to cost between $85 million and $100 million.  Market Center will have decks on the second and third floors overlooking the baseball field, and a large baseball-shaped sign hanging from the third-floor deck where a main tenant can put its name.  Elliott said the building, planned for completion in April 2020, represents a $10 million investment by his company. He said a general contractor hasn't been selected, adding that he has met with several candidates, including Samet Corp., the general contractor for the stadium, which he said "was clearly in discussions with us."  Construction is slated for April, making it a one-year project. Elliott said he expects to announce this summer plans for the second building, a hotel beyond the left-field wall.  Plans call for retail and a restaurant on the first floor. The restaurant will extend into the second floor, with the remainder of the building devoted to office space. Retail will include a market place where local residents could buy food.  Elliott said office and retail space are the logical priorities for beginning the project, which calls for multifamily housing for the final two buildings.  "We want it to be active seven-days-a-week, 365-days-a-year," he said. "To me, office and retail are definitely needed."  Elliott said he's talking to about seven potential tenants and hopes to make some announcements in a month.  With an exterior of masonry, brick, steel and glass, the building will complement the two nearby Union Square buildings, one of which has been transformed into The Lofts at Union Square.  "We're building off those two beautiful buildings you can see from the stadium. We want to make sure this project has a district feel," said Elliott, who added that a name for the district around the stadium may be announced soon. "We want to make this building look like it's been here for a while." Elliott said Market Center will have wood floors in the lobbies, and tenants will choose the flooring for their offices.  As Elliott announced last May, the other four buildings in Phase I will include: a 120-room hotel with restaurant and retail space; a 41,900-square-foot, mixed-use structure with 16 condos, offices and retail; and a 157,000-square-foot apartment facility with 120 units and a 510-spot parking deck underneath.  Forward High Point Executive Director Ray Gibbs, who was hired in 2016 with the stadium catalyst project as a priority, said construction on the stadium is on schedule for the High Point Rockers' home opener May 2. Gibbs told TBJ that an AstroTurf surface will cover the field, including the infield with a synthetic pitching mound. The infield, batter's box and mound will be tan. He said a special machine will allow the maintenance crew to put down markings for other sports that can be easily removed.

Please click on the picture above to be taken to the City of High Point’s website and their stadium construction webcam or click on the picture below to be taken on a tour of the stadium!

Why?

Having a vibrant downtown, 52-weeks a year is not only important to the enhancement of our community for our current residents and businesses, but is vitally important to our future economic competitiveness. We are facing new economic realities and a new generation of residents. We must not only plan for those change; we must implement those changes.

The High Point City Council set a series of goals in 2016: to bring new restaurants, residents and commercial activity into the downtown area, while retaining our furniture showroom heritage. Realizing that the city was going to need to lead by example, give confidence to the private investment community and provide foundation from which to grow, city council recommended implementing a “catalyst” project. After tremendous amount of research, the consensus on that project was a multi-use stadium, to be anchored by a minor league baseball team.

Please visit the City of High Point’s “Catalyst Project” webpage for more information:

https://www.highpointnc.gov/2042/Catalyst-Project-Background-Information

What?


Multi-Use Stadium

At the center of the “Catalyst Project” is new multi-use stadium to be built by the City of High Point. With an estimated cost of about $35 million, this stadium will be the new home for a team from the Atlantic League of Professional Baseball in the spring of 2019. The baseball team (Name TBD) will play a full 70-game home schedule between April and September of each year, providing the anchor of activity within the redevelopment area.  Click here for updates from the city: https://www.highpointnc.gov/2000/Multi-Use-Stadium-Project

In addition to baseball, the stadium will host numerous special events like concerts, festivals and other community activities. The stadium has also been designed to allow it to host soccer, football and even lacrosse.

Learn more about the High Point baseball team on their new website here!

Additional Amenities

In September 2017, Dr. Nido Qubein, President of High Point University, announced that in addition to the money raised, there would be a total of $50 Million in pledges and donations to be used to:

a) Buy the Professional Baseball Team for the Stadium

b) Naming Rights for the Stadium with BB&T – AN UPDATE; As of April 11th, 2018 – the stadium is now called BB&T Point Stadium!

c) Children’s Museum

d) Events Center

e) Interactive Park

These additional attractions will also be built within the redevelopment area, just west of Main Street.

In The News:

Qubein picks local leaders to help steer projects near stadium

Stadium effort gets big backers

Private Development

The purpose of the Catalyst Project has been to create an area of activity that would then attract private investment around it. Because Forward High Point assisted the City of High Point in assembling the land for the stadium, we have also assembled additional acreage around the stadium for this other development. To coordinate and facilitate this private development, the City and FHP have contracted with Elliott Sidewalk Communities to serve as the Master Developer.

Therefore, in addition to the Stadium Children’s Museum, park and Event Center, Elliott Sidewalk Communities is proposing to develop a hotel, multiple office buildings, restaurants, cafes, several hundred apartment units, senior housing and retail space over the next 5 years. The first buildings within this master-planned urban community are slated to be under construction during the construction period of the stadium.

* Renderings of Catalyst Project subject to change.

Why?

Having a vibrant downtown, 52-weeks a year is not only important to the enhancement of our community for our current residents and businesses, but is vitally important to our future economic competitiveness. We are facing new economic realities and a new generation of residents. We must not only plan for those change; we must implement those changes.

The High Point City Council set a series of goals in 2016: to bring new restaurants, residents and commercial activity into the downtown area, while retaining our furniture showroom heritage. Realizing that the city was going to need to lead by example, give confidence to the private investment community and provide foundation from which to grow, city council recommended implementing a “catalyst” project. After tremendous amount of research, the consensus on that project was a multi-use stadium, to be anchored by a minor league baseball team.

What?


Multi-Use Stadium

At the center of the “Catalyst Project” is new multi-use stadium to be built by the City of High Point. With an estimated cost of about $35 million, this stadium will be the new home for a team from the Atlantic League of Professional Baseball in the spring of 2019. The baseball team (Name TBD) will play a full 70-game home schedule between April and September of each year, providing the anchor of activity within the redevelopment area.

In addition to baseball, the stadium will host numerous special events like concerts, festivals and other community activities. The stadium has also been designed to allow it to host soccer, football and even lacrosse.

Learn more about the High Point baseball team on their new website here!

Additional Amenities

In September 2017, Dr. Nido Qubein, President of High Point University, announced that in addition to the money raised, there would be a total of $50 Million in pledges and donations to be used to:

a) Buy the Professional Baseball Team for the Stadium

b) Naming Rights for the Stadium with BB&T

c) Children’s Museum

d) Events Center

e) Interactive Park.  These additional attractions will also be built within the redevelopment area, just west of Main Street.

In The News:

Qubein picks local leaders to help steer projects near stadium

Stadium effort gets big backers

Private Development

The purpose of the Catalyst Project has been to create an area of activity that would then attract private investment around it. Because Forward High Point assisted the City of High Point in assembling the land for the stadium, we have also assembled additional acreage around the stadium for this other development. To coordinate and facilitate this private development, the City and FHP have contracted with Elliott Sidewalk Communities to serve as the Master Developer.

Therefore, in addition to the Stadium Children’s Museum, park and Event Center, Elliott Sidewalk Communities is proposing to develop a hotel, multiple office buildings, restaurants, cafes, several hundred apartment units, senior housing and retail space over the next 5 years. The first buildings within this master-planned urban community are slated to be under construction during the construction period of the stadium.

* Renderings of Catalyst Project subject to change.

Last Updated:

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High Point, NC 27260

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